Samsung Display has been working on managing its customers since it announced its plan to withdraw from its LCD business. Vice-President Choi Joo-seon of Samsung Display who leads the large panel business sent letters to Chinese customers and explained to them about Samsung Display’s plan to withdraw from its LCD business and presented them with new ways of collaboration.
According to the industry, it is heard that Vice-President Choi Joo-seon of Samsung Display who oversees Samsung Display’s large panel business and QD (Quantum Dot) business sent letters to Samsung Display’s key customers from China and informed them about Samsung Display’s plan to stop supplying LCD panels.
“We explained to our Chinese customers about a very important decision we made based on business strategy.” said Vice-President Choi. “We have made major losses from our LCD business as the global large LCD panel market has gone through a recession for the past few years.”
“In order to overcome this crisis and to secure competitive edge within the global large panel market, we started investing in QD display since October of last year.” said Vice-President Choi. “We are going to stop producing large LCD panels after this December and accelerate our QD display business instead.”