LG Display is looking to target the mobility market by having pOLED (Plastic OLED) as its weapon. It is going to take an aggressive approach towards multinational automotive manufacturers and look to diversify its businesses by securing customers one after the other.
According to the industry, LG Display has started producing the industry’s first automotive pOLED displays.
Its pOLED display will be used for Cadillac’s Escalade that will be introduced in the Q2 2019. It is heard that Mercedes-Benz also decided to use LG Display’s pOLED display for its latest model.
Automotive manufacturers have mostly been using LCD for automotive display. Although there were few cases where automotive manufacturers applied rigid OLED panels that were manufactured through glass substrates for some of their concept cars, this is the first time when pOLED will be used as a part of an automotive display. It is heard that LG Display has been working on R&D along with multinational automotive manufacturers for many years to develop automotive pOLED panel.
LG Display’s automotive pOLED panel provides a QHD (2560x1440) resolution. It can be used for a dashboard to provide a clearer screen for drivers. Compared to current LCD panels, it has far better contrast range, faster response speed, and wider viewing angle.